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Detroit Auto Show announces brand lineup, 4 immersive tracks for January event

Detroit Auto Show 2022
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(WXYZ) — The Detroit Auto Show is gearing up for the main event in January.

Organizers on Tuesday announced that the show will feature a roster of 22 auto brands across segments and four immersive track experiences.

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The lineup includes Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lincoln, Ram, Toyota and Volkswagen as part of corporate-supported vehicle displays. Visitors will also be able to explore dealer-supported vehicle displays representing BMW, Honda, Hyundai, INEOS, Mazda and Mercedes-Benz.

Detroit Auto Show organizers said The Gallery will also return in 2025; the showcase of luxury and exotic vehicles will be announced at a later date.

The indoor tracks will give visitors the chance to do a ride along inside some of the industry’s hot vehicles.

The Ford Bronco Built Wild Track, Camp Jeep experiential activation, Powering Michigan EV Experience track, and the new Detroit Grand Prix-themed track will be open to attendees.

“Through this blended automaker and dealer participation, we’re able to give attendees a totally immersive experience in some of the most exciting products available on the market today -- whether that’s comparing a variety of propulsion systems on one of four tracks, to seeing hundreds of brand-defining vehicles, up-close-and-personal and all in one place,” Detroit Auto Show Chairman Karl Zimmermann said in a press release.

Here’s a look at the Detroit Auto Show schedule:

● Media Day, Friday, Jan. 10
● Charity Preview, Friday, Jan. 10
● Industry Days and AutoMobili-D, Wednesday, Jan. 15 and Thursday, Jan. 16 (Exclusive Industry Access 9 a.m. – 1 p.m.)
● Mobility Global Forum, Wednesday, Jan. 15 and Thursday, Jan. 16
● Future Leaders Forum, Wednesday, Jan. 15 and Thursday, Jan. 16
● Racing Day presented by the Detroit Grand Prix, Friday, Jan. 17
● Driven by Service Day, Saturday, Jan. 18
● Public Show, Saturday, Jan. 11 through Monday, Jan. 20

For ticket information, click here.